20 Emerging CPG Brands to Watch in 2022

Unilever houses a variety of CPG brands across the categories of food, beverage, and household products. The CPG giant made $62 billion in revenue in 2021—a 7% increase from 2020. Brands under the Unilever umbrella include Ben & Jerry’s, Dove, Seventh Generation, and more.

CPG brands are using zero-party data to create engaging shopping experiences. On the flip side, this shift to ecommerce means brands who rely heavily on physical retail to move their products need to improve their in-store experience. The industry is highly competitive since there is a consistently high demand for these goods and a wealth of products from which a consumer can choose. It’s easy to gain and lose customers since they can easily and cheaply switch to a new brand the next time they replace their coffee or mascara. So that is a good but basic summary of trends and opportunities ahead for companies in the CPG space.

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The ability to capitalize on the acceleration of these trends will lead many companies to carefully evaluate their strategic and operational processes, with a strong focus on the role of data. While a majority of companies understand the immediacy of the opportunity, according to a recent study by McKinsey, a much smaller number are confident in their ability to rise to the challenge. Use artificial intelligence and machine learning to react to market opportunities and risks faster than the competition. Surveys are one of the most cost-effective and versatile types of market research.

Because consumer packaged goods have a varied shelf life and are usually in high demand, these products are consumed faster than others. Consumer packaged goods are cpg accounting products customers use regularly and therefore need to replenish frequently—like food, beverages, over-the-counter drugs, as well as cleaning and beauty products.

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Striking the right mix of pricing, assortment and promotion will require integrated analytical capabilities to develop in-store and online insights for more direct consumer engagement. People can also purchase consumer packaged goods through online retailers. Consumer preferences vary when deciding to purchase consumer packaged goods . Many people believe that durable goods can only be purchased through brick and mortar stores.

An undisputed beverage king, Anheuser manufactures beer, spirits, and soft drinks. When consumers have little extra money, they continue to buy CPGs since they still need to eat, drink, clean their homes, and groom themselves. However, the same consumers may forgo replacing a durable good like a car.

Colgate Marches On With AI-Infused Product Innovation

As consumer behavior continues changing, brands need to be able respond proactively and pivot quickly. The inability to manage and share data, and to enable data transparency hinders business agility, and makes it more costly and difficult to onboard products, expand assortments and optimize value from new digital channels. A single trusted source of data enables businesses to efficiently share information with retailers and partners and meet their aggressive expectations and timelines.

Every day, Esko | Brand Solutions helps CPG companies create artwork, labels, and other content more efficiently. Our solutions unite packaging and marketing efforts across all participants.

Greater convenience is driving online purchases

Transforming consumer packaged goods for the digital era isn’t just about moving to direct-to-consumer models. It’s about using new technology – like the Internet of Things and AI – to revolutionize internal processes and maximize speed and scalability. Brands worldwide are continuing to adapt to the increased digital appetite of consumers. The shift to e-commerce requires omnichannel platforms to keep up with the demand. Adding a Location Domain enables you to manage information related to customer locations, manufacturing plants, warehouses, regions, and more.

• This included its nascent Ze Delivery initiative — a direct-to-consumer courier service that fulfilled more than 27 million orders during the fiscal year — and its owned e-commerce beer store portfolio.
• CPGs generally have short lifespans and are intended to be used quickly.
• According to a Nielsen study, products that highlight sustainable farming are growing the most quickly out of all food sales.
• Owned by Nestle, the CPG Brand Nescafe is so very popular amongst the coffee lovers as the very mention of the fresh and brewing coffee at home makes one remembers the brand name Nescafe.